THE CRUCIAL DESIGN Of An Effective Web Site
Regardless of whether your site is large or small, there are three basic rules that apply to designing an efficient web site:
CLARITY, SIMPLICITY and EASE of navigation.
In my opinion, EASE of navigation, is probably the most important. If you walk into a store looking for something, and the store layout is confusing, you may just leave without ever locating what you came for. Likewise, if you visit a web site and cannot easily see what you want, or you get “stuck” somewhere on a page without navigation tools to take you elsewhere, you are liable to leave the site without even knowing they offered exactly what you were looking for. Consequently, it is very important that a web site be carefully planned, structured and designed before it goes online publicly.
Though many web designers revel in their ability to create complex, flash and/oranimated web sites, efficiency in is far more important than trying to “wow” visitors with a lot of flashy visuals & sounds. Just about half of the people now using the internet do not have high-speed access, and most of these flashy sites take far too long to load for visitors to “wait for the show”. This means businesses are losing a large number of visitors before the site even has the chance to make its full presentation.
In addition, millions of people are getting online for the very first time every year, and many of them have no idea how to deal with web sites, especially if the site is complex, confusing and slow as molasses.
Of course, if your product or service is geared toward an upscale or high-tech clientele, then a more graphically rich and animated site may be suitable, as most visitors in these categories are likely to already have high-speed internet connections and are used to visiting sites with a lot of the "wow factor” built into their designs.
THE KEY IS TO TARGET YOUR AUDIENCE!
I can help you provide the best possible web site for your business by providing you:
CLARITY
People read web sites differently - They Scan! Your visitors have a limited amount of time to look at your web site. They want a “quick read” to find information.
SIMPLICITY
The right words will attract your targeted audience to your web site and then speak directly to your customers with the proper tone, grammar and flow, giving you a polished, professional image. Remember, dynamic writing will hold interest, convey integrity, increase sales, and yield customer satisfaction.
EASE of navigation.
Your customers want a great online resource to visit for their needs. Content that is easy to understand enables customers to find data and take action. A pleasant online experience encourages visitors to buy, refer your business to others, and return to again and again.
I will design your web site with you, conveying your message and enhancing your image.
